New York City Council investigates prediction markets' marketing strategies
The Hill · August 12, 2026Original source ↗
What happened
The New York City Council is investigating four prediction markets regarding their marketing practices aimed at young people. Council Speaker Julie Menin sent letters to Polymarket, Kalshi, Coinbase, and Gemini Titan requesting information about their advertising strategies in New York City.
Why it matters
This investigation may impact how prediction markets operate and market their products, especially to younger audiences.
How this story affects people
How does this story affect you if you are a young person in New York City?
This investigation could lead to changes in how prediction markets advertise their products to you, potentially reducing exposure to marketing strategies deemed predatory. As a result, you may encounter fewer aggressive marketing tactics that target your demographic.
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